Nike White Hot


A series of five deliciously-abstract films and content for Nike stores, social channels, and print. Peel back the noise and discover these sublime, instant classics.

We unlocked the gradient tool and blasted our screens with ramped colours. Then we bubbled, distorted, deconstructed, ripped, pulled, peeled, and revealed the shoes in their pure white-on-white whiteness.

Nike wasn’t shy about showing off our work. In the wild and in stores, this colorful campaign went far and wide.

Here it is at the Nike Flagship store in Shanghai.