Next Insurance

2021

Running a small business is hard enough without having to deal with over-complicated, time-consuming, and expensive insurance. That’s where NEXT comes in. And it was our job to tell their story. An animator’s dream job from start to finish — the characters, art direction, and storytelling were playful, and the good vibes on this direct to client job were 100% mutual.

Keeping the faith.

NEXT wanted us to create two anthems and some product spots to help them win over new small business owners. And they already had an established illustration system for us to follow so much of this job was about being rigorously faithful to their guidelines.

Caspar Wain

Our designers channeled that Caspar Wain style — making sure line weight, color saturation, halftone density, shoe sizes, and nose widths were all right on the money. This over-exaggerated, playful, illustration style helped make a dry subject like ‘business insurance’ fun.

Storytelling

Starting a small business can prompt a mix of emotions from trepidation to excitement. We wanted to incorporate storytelling concepts and moments that touched on these emotions, all through an optimistic lens.

Welcome to the Suck

We took tools insurance owners use everyday like vacuums (which literally suck) and used a folk song to explain why NEXT figuratively doesn’t. We also rocketed into the stratosphere with the help of a piece of broccoli. In other words, your typical Tuesday at BUCK.

Credits

BUCK

Executive Creative Director

Gareth O'Brien

Executive Producer

Erica Ford

Creative Director

Lucas Brooking

Producer

Holly Dyroff

Art Director

Glen Miralles

Storyboards

Glen Miralles

Lara Lee

Scarlett Starling

William Pietsch

Design

Brian Neong San

Casper Wain

Glen Miralles

James Boorman

Lara Lee

Liz Smith

Malisa Perona

Manu Correa Soto

Scarlett Starling

William Pietsch

2D Animation

Aleksander Saharovsky

Brian Neong San

Derek Lau

Glen Miralles

Henrique Barone

James Boorman

Lara Lee

Liz Smith

Malisa Perona

Manu Correa Soto

Max Wanniaratchy

Sam Van Ingen

William Pietsch

Edit

Aleksander Saharovsky

Sam Van Ingen

Partners

Branding Agency

Collins

Music and Sound Design

Barking Owl