Microsoft Teams

2021

Celebrating the ‘power of we’, we helped Microsoft relaunch their powerful Teams app.

Partnering with Microsoft’s product and creative teams, BUCK was tasked with crafting a story, and designing and conceptualizing a campaign that centered around the joy of connection, togetherness, and the playfulness of the Teams app.

BUCK worked with Microsoft to craft a narrative of a modern-day family coming together virtually to plan a birthday party.

With young families as the key audience, it was important for moments of levity and self-expression to be featured, in addition to the daily productivity that Microsoft Teams is known for. The story weaved in key Teams app functions, such as tasks, emoji reactions, and Together Mode.

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Live Action & 3D

This was an ambitious concept that involved a live action shoot, complete with stylized set design where our cast of family members were taking their Teams calls. It also included elevated 3D animation designed to fit in with the live action, and be the connective thread throughout the narrative.