Microsoft 365
2020
Helping Microsoft 365 reach a new generation of creators.
It’s never been easier to get your hands on free, powerful creation tools and today’s younger generation has their pick of the litter.
Working directly with Microsoft’s brilliant and diverse team, BUCK was asked to craft a strategy, concept, and design a communications package filled with fun, creative metaphors and glossy images of the many benefits of Microsoft 365’s suite of tools.
Microsoft wants Gen Z to know that Microsoft 365 is completely free (zilch, zero) and as powerful and user-friendly as its competitors.
These aren’t your Auntie’s spreadsheets!
Through a process of immersion and discovery, BUCK worked with Microsoft to craft a message aimed directly at Gen Z about freedom — the freedom to express, collaborate, and share — all in real-time.
Buck helped Microsoft translate dry market research documents into exciting, visual metaphors to help sell the key product benefits to smart, savvy Gen Z'ers.
Scripts were written, sketches were drawn, and then scrapped. Eventually through a process of refinement we were able to strike the right balance between compelling metaphors and product details.
Using a mixed media approach, BUCK created a series of vignettes that brought fun and positivity to some dry content.
The work was designed to be easily formatted to various social platforms and localizations.
BUCK
Executive Creative Director
Orion Tait
Group Creative Director
Thomas Schmid
Executive Producer
Joe Nash
Associate Creative Director
Chris Palazzo
Stevie Watkins
Producer
Alex Decaneas
3D Design Director
Chris Phillips
Art Director
Doug Hindson
Copywriter
Logan O'Brien
Design
Anthony Furlong
Ben Hill
Carmel Gatchalian
Ege Souyer
Guillermo Zapiola
Hogan Williams
Johan Eriksson
João Lavieri
Pierrer-Nicolas Riou
Will Burkart
3D Animation
Chris Ribar
Dan Darling
Diego Diapolo
Hogan Williams
Will Burkart
Ylli Orana
2D Animation
Gilles Desmadrille
Johan Eriksson
Paola Chen
Cel Animation
Adam Henderson
Mercy Lomelin
Vincent Tsui
Grade
Jose Fuentes
Finish
Paal Rui
Microsoft
Senior Product Marketing Manager
Aimee Sudeck
Creative Director
Samuel Clarke
Senior Project Manager
Jana Huskey
Senior Integrated Marketing Lead
Luis Sanchez
Senior Design Manager
Karen Mui Scott
Director Office 365 Apps Marketing
Alyson Paine
Senior Product Marketing Manager - Microsoft Teams
Arjun Tomar
Sound
Music Studio
Antfood
Executive Creative Director/Partner
Wilson Brown
Executive Producer
Sue Lee
Composer/Sound Designer
Dalton Harts
Producer
Kat Horn
Song
The Duke of The Bywater
