Helping Microsoft 365 reach a new generation of creators.
It’s never been easier to get your hands on free, powerful creation tools and today’s younger generation has their pick of the litter.
Working directly with Microsoft’s brilliant and diverse team, BUCK was asked to craft a strategy, concept, and design a communications package filled with fun, creative metaphors and glossy images of the many benefits of Microsoft 365’s suite of tools.
Microsoft wants Gen Z to know that Microsoft 365 is completely free (zilch, zero) and as powerful and user-friendly as its competitors.
These aren’t your Auntie’s spreadsheets!
Through a process of immersion and discovery, BUCK worked with Microsoft to craft a message aimed directly at Gen Z about freedom — the freedom to express, collaborate, and share — all in real-time.
Buck helped Microsoft translate dry market research documents into exciting, visual metaphors to help sell the key product benefits to smart, savvy Gen Z'ers.
Scripts were written, sketches were drawn, and then scrapped. Eventually through a process of refinement we were able to strike the right balance between compelling metaphors and product details.
Using a mixed media approach, BUCK created a series of vignettes that brought fun and positivity to some dry content.
The work was designed to be easily formatted to various social platforms and localizations.
Executive Creative Director
Group Creative Director
Associate Creative Director
3D Design Director
Senior Product Marketing Manager
Senior Project Manager
Senior Integrated Marketing Lead
Senior Design Manager
Karen Mui Scott
Director Office 365 Apps Marketing
Senior Product Marketing Manager - Microsoft Teams
Executive Creative Director/Partner
The Duke of The Bywater