BBC2
2019
Partnering with Superunion on this historic network rebrand, we were tasked with bringing a new layer of narrative storytelling to a category of BBC content they coined Maverick.
![](https://cdn.sanity.io/images/uk7b627p/production/ae024da8cd4e6f95f34eecf3b592b3a9b5600c92-1920x1080.png?w=600&q=95&auto=format)
We love when we get the chance to tell a story through pure visual abstraction. Thank you, BBC!
Our Maverick is a glowing sphere which acts as a disruptor — its eccentric movements trigger transformations that allow new creativity to blossom and then burst into a spirited weightless performance.
![](https://cdn.sanity.io/images/uk7b627p/production/eea16302ef57b138ecca84babad774f8ccb44f21-2048x1161.png?w=600&q=95&auto=format)
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![](https://cdn.sanity.io/images/uk7b627p/production/e61faddd8c6fe12b96f7fb0eb81a624e6b807acf-1320x2436.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/4810ad2f9a6d23fae2e4b7299a31727fb4e93545-1320x2436.png?w=600&q=95&auto=format)
Process ->
Rigid body objects were designed/modeled in C4D or Maya. Cloth objects were designed/modeled in Marvelous. The geometries were brought into Houdini and remeshed for simulation. The Maverick’s collisions within the space drove the simulation.
![](https://cdn.sanity.io/images/uk7b627p/production/d11abe835b7111deac87c25a344f38794ca3c859-2048x1165.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/8fe0ba728572e9268bc4fac5262e9160273fee3b-960x540.gif?w=600&q=95&auto=format)
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![](https://cdn.sanity.io/images/uk7b627p/production/6e8e13e2399fe4bcf168798ca9cd4aaef537d1c9-2048x1898.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/36e86f20224b52bae952f4e515f39637ef35617e-2048x1280.png?w=600&q=95&auto=format)
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![](https://cdn.sanity.io/images/uk7b627p/production/4e02590db08128b3bd63bf352d75fbf3d580f421-2048x1161.png?w=600&q=95&auto=format)
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