YouTube Jewels
2024 — 2025
We partnered up with YouTube to create a set of celebratory 3D animations for Jewels, their virtual currency. Viewers use Jewels to purchase real-time, digital gifts during livestreams to support creators and boost engagement in a fun, interactive way.
We kicked off the collection with a mix of general and seasonal gifts designed to spark excitement and connection. The goal was to create expressions that felt both familiar and fresh—something people would want to buy, share, and use.
Each Jewel was designed in 2D and then brought to life in 3D, combining design, illustration, and animation to strike the right tone.
-> Celebration
The first set was all about celebration, playful animations that burst with festive energy and were designed to shine in both light and dark mode. Lustrous textures and organic forms were added to amplify the joyful theme.
-> Valentine’s
To celebrate Valentine’s Day, we created a set of gifts designed for sharing love with creators. Inspired by the spirit of the day, each sticker is a small gift: playful, heartfelt, and made to spark connection.
-> Easter
Our Easter gifts are filled with colorful eggs, a buzzing bee, a few mischievous bunnies, and some overall seasonal charm. Each one’s a light nod to Easter traditions, made for sharing in the springtime festivities.
The Jewels sticker packs reshaped how viewers and creators connect on YouTube. They’ve boosted earnings, been used consistently, and kept fans clicking and sharing.
BUCK
Executive Creative Director
Vincent Lammers
Executive Producer
Chance Woodward
Creative Director
Jen Zheng
Ward Graumans
Design Director
Simon Buijs
Head of Production
Carolina Brandão
Producers
Thyme Mor
Mike Tsenti
Bénédicte Gold-Dalg
Louis Tagliaferro
Head of 3D
João Rema
Creative
Saffron Lee
Jeanne Harignordoquy
Noni Braithwaite
Design
Yana Abramova
Catarina Alves
Mijke Coebergh
Fabrizio Lenci
Ben Nichols
3D Artists
Manon Sailly
Beatrice Viguier
Sonal Jadhav
Charlotte Vallet
3D Animators
Jonas Nunes
Lawrence Wong
Soy Kim
Esther Beije
