World War Zero
2019 — 2020
World War Zero is an initiative spearheaded by Secretary John Kerry that brings people from all sectors and walks of life together to address the climate crisis. This coalition of unlikely allies breaks boundaries and crosses the political aisle to achieve net zero emissions by 2050. The future is watching. Let’s meet the challenge.
We’re enlisting. Are you?
We don’t agree on everything, but unless you have your head in the sand, you know the climate crisis is real. And it’s going to take a lot more than a snappy slogan to save this planet. So we’re taking a stand along with retired generals, Presidents, celebrities, grassroots activists, liberals, conservatives, and even your mom.
Designing the World War Zero brand, website, print campaign, and social collateral is our first step in bringing the climate crisis to the forefront of today’s political conversations.
“Collaboration is our key to survival.”
At the end of 2019, John Kerry and Arnold Schwarzenegger began rolling out the initiative on Meet the Press and in interviews with The New York Times and others. Their goal is to hold millions of climate conversations in 2020 around the globe.
BUCK
Group Creative Director
Joe Mullen
Executive Producer
Emily Rickard
Creative Director
Jens Gelhaar
Sean Dougherty
Vitor Andrade
Producer
Erin Lockard
Jamey Kitchens
Justin Harris
Brand Strategy Director
Marla Moore
Design
Ayla Murtada
Chloe Woo
Colin Graham
Devin Mathews
Eve Hodgkinson
Fabrizio Lenci
Felipe Contreras
Kirk Johnson
Marla Moore
Moses Journey
Soon Joo
Zoe Schneider
Animation
Gavin Kosko
Joe Brooks
Director of Creative Technology
Michael Delaney
Developer
Justin Taylor
Michael Delaney
Tayler Johnson
