Verizon Retail AR
Verizon wanted to bring customers into the world of 5G and show off its benefits in a fun, playful way. We cooked up some interactive storytelling with WebAR and 8th Wall.
Deployed in Verizon stores around the US, customers got the chance to learn about 5G and how it will enhance their day to day lives by exploring a series of animated AR vignettes.
We designed our experience to work in retail spaces and at home without the need to download a clunky app. Anyone with a smartphone can quickly access the experience by scanning a QR code which launches their browser.
Dive into this nifty, Verizon 5G town to explore it yourself. Use your mouse to zoom, click and drag to rotate — all in the browser.
Characters were designed to be legible on your phone at a super-small scale. Expressive, pantomiming characters were key to telling our stories, all with low poly counts so they could be brought into 8th Wall and played back in real-time.
To keep things running smoothly, we upped our texture game. The result is a set of detailed worlds with lots of charm (and without a ton of polygons.)
See a vignette before and after 5G ↘️
Executive Creative Director
Associate Creative Director
Head of 3D / 3D Supervisor
Director of Creative Technology
Lead Creative Technologist
Ernesto Ruiz Velasco