SQSP Snow White

2021

Snow White may be famous for conversing with animals and afternoon naps—but not so much entrepreneurial savvy. For a fresh spin on her story, we teamed up with Squarespace to craft her small business and bring Snow’s unique brand to life.

How Do You Like Dem Apples?

In Snow White’s spot, we follow the fairest of them all as she builds Enchanted Orchards, her organic (and poison-free) apple business—with the help of Squarespace.

We envision Snow White as compassionate, driven, and undeniably cool. After her bad experience with a ‘tainted’ apple, she’s dedicated herself to making top-of-the-line, quality, organic apples accessible so that others can avoid her fate.

Whistle while you work.

It took BUCK creatives of all stripes to bring Snow’s business to life — flexing our skills in branding, packaging, merch design, still photography, live-action, and UGC imagery to make Snow’s website shine. Even the little birdies chipped in to help make it sing.

Hardcore cottage core.

Building Snow’s warm and inviting room that overlooked the orchard was great fun. Her “cottage core” style required the right balance between rustic, natural materials and refined set design details like floral patterned drapes.

A bushel of assets.

In order to make Snow’s website believable, we forged an entire brand framework for Enchanted Orchards. Palette, logo, type system, produce stickers, packaging labels, postcards, and even, yes, merch. Snow White is timeless and her business will live appley ever after on Squarespace.

Credits

BUCK

Executive Creative Director

Ben Langsfeld

Global Executive Producer

Emily Rickard

Associate Creative Director

Liron Eldar-Ashkenazi

Senior Producer

Russell Greene

Senior Art Director

Emily Simms

Storyboard

Judah Dobin

Design

Ege Soyuer

Emily Simms

Max Friedman

Wesley Chen

Concept Art

Chelsea Lee

VFX Supervisor

Ben Rohel

Modeling

Filipe Machado

Compositing

Ben Rohel

Shane O'Hara

2D Animation

Alex Perry

Gilles Desmadrille

Johan Eriksson

Melissa Miyamoto-Mills

Nicole DiLeo

Sean Merk

Vero Gomez

Editor

Cameron Kelly

Peter Brandi

Photo Retoucher

Rachel Kissel

Live Action

Line Producer

Trish Rigby

Director of Photography

Cristina Dunlap

Photography

Aileen Son

David Baum

Gaffer

Justin Garcia

Key Grip

Jimmy Viera

1st AD

Francesca Bravos

HMU & Wardrobe

Wardrobe Stylist

Heather Allison

Makeup

Shelley Rickman

Hair

Amanda Bourne

Tattoo Artist

Chris Cuthrell

Talent

Snow White

Amanda Fimbres

Dracula

Gun Lee

Art Department

Production Designer

Monica Dovnar

Prop Master

Sarah Hamlin

Builder

Danny Cistone