Spotify AAPI Heritage Month
2021
We teamed up with Spotify to celebrate AAPI Heritage Month by creating an animated visualizer for Audrey Nuna’s cover of “That XX”.
Spotify rolled out an AAPI Heritage Month campaign to celebrate Asian and Pacific Island Americans’ contributions to the culture.
As part of their campaign, Korean-American R&B singer and rapper, Audrey Nuna, recorded a cover of “That XX,” originally recorded by “King of K-pop,” G-Dragon. BUCK was asked to create a 30 second visualizer for the song.
First recorded in 2012, “That XX” is about G-Dragon’s unrequited love for a girl who’s with another person that doesn’t deserve her. In the end, (SPOILER ALERT) it’s revealed that he and the girl’s lover are actually one and the same.
In our visualizer, Audrey plays the part of all three characters in the song’s love triangle. The story is told through the lens of a dream, where she dwells upon her feelings of love and desire.
We grounded our design in AAPI imagery, such as silk paintings, illustrative iconography, and retro anime aesthetics.
By blending 2D and 3D techniques, we created a unique art direction that referenced Spotify’s larger AAPI campaign, while representing Audrey Nuna’s artistic style.
BUCK
Group Creative Director
Thomas Schmid
Creative Director
Joyce N. Ho
Senior Producer
Russell Greene
Art Director
Sol Lee
2D Animation Lead
Alex Perry
Design
Heewon Kim
Joyce N. Ho
Pedro Veneziano
Ross McCampbell
Sol Lee
Tuo Kan
Twisha Patni
3D Animation
Pedro Murteira
Ross McCampbell
2D Animation
Alex Perry
Joyce N. Ho
Paola Chen
Cel Animation
Ryoko Kondo
Sound
Sound Designer
Matthew Ryals
