Snap Partner Summit

Snap CEO Evan Spiegel told us he wanted an uplifting intro film that didn’t feel tech-y, but rather evoked a feeling of zen. So we created an art-inspired film that accentuated the event’s brand identity. Oh, and it was 15 minutes long.

The challenge was to create a design system that supported all the various Snap Partners and product announcements. The system had to be flexible as the content was constantly evolving with various stakeholders weighing in right up to the final buzzer. One part design challenge, one part logistical and organizational challenge.

We created a series of short form content pieces for the Summit — self-contained shorts that explain and celebrate new technologies on the Snapchat platform.

As a refreshing digestif, we created some fun press recaps for Snapchat’s social channels that hit all the major highlights from the Partner Summit. Like castles in the sand, these ephemeral beauties came and went.