Picnic Illustrations
2022
Picnic, one of Europe’s leading online supermarkets and the veritable ‘Supermarket on Wheels,’ wanted to revitalize their brand and identity. So, we cooked up a collection of illustrated goodies that included a unique illustration language owned by the brand, a database of Foodie Friends and other bespoke characters, a magazine, and an app. Oh, and a big mural for the Dutch King’s viewing pleasure as he unveiled the brand’s new food centre.
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RUNNER'S UP! Some character development for PicNic's hero, Peter.
We added a new member to his team, who brought some “cool Rihanna” to jibe with his “clumsy Phil Dunphy.”
![](https://cdn.sanity.io/images/uk7b627p/production/98640c1ef113e2f689aabe3e0a952dc51c164ef3-1285x434.png?w=600&q=95&auto=format)
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Credits
BUCK
Executive Creative Director
Vincent Lammers
Executive Producer
Chance Woodward
Creative Director
Ward Graumans
Producer
Katie Liston
Art Director
Estefan Richter
Simon Buijs
Design
Anna Moessnang
Mijke Coebergh