Picnic, one of Europe’s leading online supermarkets and the veritable ‘Supermarket on Wheels,’ wanted to revitalize their brand and identity. So, we cooked up a collection of illustrated goodies that included a unique illustration language owned by the brand, a database of Foodie Friends and other bespoke characters, a magazine, and an app. Oh, and a big mural for the Dutch King’s viewing pleasure as he unveiled the brand’s new food centre.
RUNNER'S UP! Some character development for PicNic's hero, Peter.
We added a new member to his team, who brought some “cool Rihanna” to jibe with his “clumsy Phil Dunphy.”
Executive Creative Director