Mirinda

2023

Mirinda, the fruit-flavored soft drink from Pepsi, needed a makeover — something bright, something fresh, and something playful to appeal to Gen Z. We worked with PepsiCo Design and Innovation alongside Bulletproof agency to create a new visual identity for the drink, as well as 3,000 key visual assets to help them market Mirinda to their large (and growing) global audience.

The Mirinda team wanted us to evolve and elevate their existing brand identity to match their new product and feel. But with that design system they needed a large, flexible library of assets and a modular toolkit that their internal teams could use to market Mirinda in every corner of the world.

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Visual Refresh

The logo’s signature green color got brighter with sharper corners and cleaner lines. An attention-grabbing “M” is front and center on the can and serves as a canvas for the brand’s creativity.

All 50 flavors (or flavours as they say across the pond) received their own separate color palette with contrasting colorways. These are paired with zesty fruit illustrations that represent the flavors through a range of distinct, swirling spherical forms.

This design system unites the brand’s 50 flavors for the first time with a flexible and adaptable system.

This new, punchy, and bright identity coupled with an up-to-date tagline (“There’s no flavour like your flavour”) are positioned to the Gen Z market and to the “vibrancy of a generation of young creatives” — made for those who aren’t afraid to stand out.

In the end, we delivered a design system, an asset library, thousands of key visuals, a brand guideline, and films for 9 of their key markets.

How do you like your Mirinda?