LinkedIn Year in Review
2025
BUCK collaborated with the team at LinkedIn to create their first ever Year In Review experience, a shareable celebration for users to see how they used LinkedIn, fully created in Rive.
Channeling the spirit of a fun office party, LinkedIn’s Year In Review offers a celebratory look back at each user’s 2025 highlights and stats.
We collaborated closely with LinkedIn from the ground up, shaping the full experience across four major workstreams: creative development, a modular design and animation system, and a substantial technical build in Rive.
A design and engineering feat
The experience was completely modular and data-driven, powered entirely by each user’s unique statistics. On top of that, it needed to work across three languages (English, Spanish, Portuguese) and adapt seamlessly across a wide range of mobile devices. A massive design and engineering feat!
Due to the substantial engineering effort, we worked directly with the team at Rive, who were involved from kickoff through delivery. They provided guidance to the BUCK team and even helped troubleshoot technical hurdles as they arose. This close collaboration with the makers of the tool gave us the confidence and technical clarity we needed to deliver on the full breadth of the project.
207,360 possible paths
Between the countless data combinations, personalized stats, and support for three languages, we built for a staggering 207,360 possible user journeys in the Year in Review experience. Wild!
BUCK
Group Creative Director
Michelle Higa Fox
Creative Director
Kendra Ryan
Managing Executive Producer
Luisa Murray
Executive Producer
Mackenzie Kuzman
Senior Producer
HJ Kim
Associate Producer
Wolfgang Schiavo
Art Director
Christian Palma
Design
Felipe de Leonardo Figols
Haeri Cho
Kenni Huang
Twisha Patni
Wesley Chen
Animation Lead
Paola Chen Li
Lead Technical Animator
Bartek Radziejewski
Animation
Drew Jackson
Emanuele Colombo
Fabien Rousseau
Filipe Consoni
Paola Chen Li
Rafael Araujo
Rodrigo Blergh
Timo Prousalis
Yinan Liang
Creative Technology Director
Cameron Browning
Editor
Heather Bartholomae
Special Thanks
Mercy Lomelin
Rive
Rive Technical Advisors
David Skuza
Erik Uggeldahl
Hernan Torrisi
Jeff McAvoy
Lance Snider
Special Thanks
Stephen Ridley
Upright T-Rex Music
Case Study Music & SFX
Cody Uhler
Ross Wariner
