Identity Digital "Dot New Domain"
2023
We created three :15 spots for Identity Digital to show what you can do with their .bio, .pro, and .life domains, just a few of the hundreds of options they have to choose from. Each spot has its own personal style to reflect the different ways that users’ personalities can come through in their unique domains.
These spots build on the work we did for Identity Digital in 2022, utilizing a similar approach with bright colors, grainy textures, and an overall print-like quality. This time, we ramped up the design by incorporating new details and subtle dimension in the animation. 2.5D cameras enhanced the depth while still capturing the vibe and essence of the 2022 spot.
BUCK
Executive Producer
Kitty Dillard
Creative Director
Yker Moreno
Producer
Andre Araujo
Jess Pierik
Production Coordinator
Olivia Grady
Art Director
Carmel Gatchalian
2D Animation Lead
Paola Chen Li
Sean Merk
Storyboard
Carmel Gatchalian
João Lavieri
Sam Lee
Design
Carmel Gatchalian
João Lavieri
Michael Wilkinson
Sam Lee
2D Animation
Hannah Sun
Nicole Pappas
Nilsson Cajamarca
Paola Chen Li
Sean Merk
Dept W
Creative Director
David Butler
Account Supervisor
Schaeffer Kuzman
Art Director
Hannah Murphy
Copywriter
Evan Glass
Producer
Ben Bouxsein
Sound
Sound Design & Mix
Sarah Krohn
