Identity Digital

2022

We stepped into a land of dots with Identity Digital and developed a 2D world that explored textures, shading, and angles, all in the name of their game: domains.

Painting the Domain

The vibrant colors that we used to populate our sequences created contrast with light or dark backgrounds. They also helped create silhouettes out of simple objects and shapes, taking 2D dots to a more dynamic destination.

Designing the Dot

The main motif is the dot itself: a device that carries us through the entire spot. We found abstract ways to represent the dot and the domain together, applying personal touches from each artist.

Credits

BUCK

Executive Producer

Kitty Dillard

Creative Director

Yker Moreno

Producer

Andre Araujo

Art Director

Carmel Gatchalian

Yeojin Shin

2D Animation Lead

Mercy Lomelin

Vero Gomez

Storyboard

Carmel Gatchalian

Design

Carmel Gatchalian

Vero Gomez

Yeojin Shin

2D Animation

Luke Barker

Mercy Lomelin

Paola Chen Li

Vero Gomez

Yinan Liang

Associate Creative Director

Hiroshi Endo

Agency

Agency Name

Cylndr

Creative Director

Jennifer McFarlane

Will Engebretson

Producer

Julia Wolf

Maggie Baker

Sound

Audio Mix

Antfood