Holiday Gift 2021
2021
For our 2021 holiday gift, we invited our clients and coworkers to spend our money on their behalf.
Through a web interface, each user voted for a charity they cared about. We then proportionally donated over $100,000 to those charities. Simple.
As each person picked a charity, they became part of the AR Giving Garden—an augmented reality forest of colorful shapes experienced through a bespoke Instagram filter. The charity you chose corresponded to the unique plant you could add to the garden.
Credits
BUCK
Executive Creative Director
Ben Langsfeld
Executive Producer
Ryan McGrath
Creative Director
Michelle Higa Fox
Head of Strategy
Marla Moore
Strategy
Anu Khosla
Surabhi Rathi
Senior Producer
Taylor Cole
Associate Producer
Dara Ó Cairbre
Production Coordinator
Hayley Newett
Lead Creative Technologist
Charlie Whitney
Kirin Robinson
Copywriting
David Evans
Senior 3D Lead
Ylli Orana
Design
Rozi Zhu
Creative Technologist
Helena Dong
Jules Kris
Tayler Johnson
