Holden Sevens
2018 — 2019
We made this collection of mixed-media vignettes to promote Holden’s 7 year warranty campaign. Match-cuts were used between contrasting scenes to showcase the unique styles from a diverse group of artists.
So... what’s so special about 7?
We pay tribute to humankind's age old fascination with seven in this upbeat number. To drum up Holden's 7 year warranty campaign, we explored weird and wonderful ways to re-imagine this odd numeral in all it's forms. 2-D, 3-D, and even the use of practical props, we traversed the gamut to present a series of juxta-posing vignettes.
![](https://cdn.sanity.io/images/uk7b627p/production/a31a1fda34e27fecb0d56f8015a217a71c09ff8e-990x915.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/5f2ecedd2851377a5f5231629867e67c3c743a3c-1368x1268.png?w=600&q=95&auto=format)
Never a dull moment, we tried our darndest to capture the imagination upon every cut. When developing our ideas we focused on vibrant colours, touchable textures and trippy patterns.
![](https://cdn.sanity.io/images/uk7b627p/production/d4cfc161340581eaf6f37806b8e9435974d02a6c-990x915.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/04ea849b3ab9f776fb8cd2b3c65dbccd202dfd8e-990x915.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/b2a3df4e2c931adebeaf3786fe8261da082c7f96-990x915.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/ce0c8bad703957afcb715394af28891b3683f8ef-990x1902.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/3f2f8ae472b3cc85b159a9d39607411ee4d2ebcf-1500x2667.gif?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/60f09e2e51ca4414142a5af0ef0d55e57052dab8-990x915.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/86cf35d2a49264e2ac553431e2a2a3c95fc4c589-1368x1268.png?w=600&q=95&auto=format)