Holden Sevens


We made this collection of mixed-media vignettes to promote Holden’s 7 year warranty campaign. Match-cuts were used between contrasting scenes to showcase the unique styles from a diverse group of artists.

So... what’s so special about 7?

We pay tribute to humankind's age old fascination with seven in this upbeat number. To drum up Holden's 7 year warranty campaign, we explored weird and wonderful ways to re-imagine this odd numeral in all it's forms. 2-D, 3-D, and even the use of practical props, we traversed the gamut to present a series of juxta-posing vignettes.

Never a dull moment, we tried our darndest to capture the imagination upon every cut. When developing our ideas we focused on vibrant colours, touchable textures and trippy patterns.