To promote HBO’s adaptation of Ta-Nehisi Coates’ acclaimed memoir, “Between the World & Me,” BUCK condensed the author’s pride, grief, and empowerment into a potent trailer.
Between the World & Me
First published in 2015, “Between the World & Me” was written as a letter to Coates’ teenage son, and chronicles the author’s experience of growing up Black in Baltimore—a stinging reflection of the pervasive violence and systematic injustice boiling at the national scale.
Direct, raw, and authentic
Grounded in a textural backdrop with a minimal palette, the trailer uses a mixed-media approach reminiscent of collaged scrapbooks and protest posters to establish a tone of unrehearsed authenticity.
In every frame, the touch of a human hand is evident. From gestural typography to painterly illustrations, the style strikes an artful balance between joyful celebration and strident warning.
Group Creative Director
Associate Creative Director
Sung Hyun Kim
2D Animation Lead