FedEx "Tall Tales of True Deliveries"
2024
FedEx wanted to spotlight the heroes who literally go the extra mile: their couriers. We partnered with BBDO on “Tall Tales of True Deliveries,” telling the (almost) true stories of wild FedEx deliveries through an eye-catching mix of 2D and 3D elements.
Too Good to be (Totally) True
Our spots find FedEx couriers in mission-critical scenarios — delivering a skateboard to Tony Hawk, getting the rings to a wedding before it’s too late, and saving precious film negatives from deteriorating. To drive home the out-of-this-world stories and bridge the gap between reality and imagination, BUCK leaned into a painterly, graphic novel-style animation.
All Hands on Deck
These spots were a true testament to teamwork, with several BUCK departments owning a piece of the puzzle. Our teams worked synchronously across Design, 2D, 3D, CG, Live Action, Editing, and Production to bring FedEx’s tall tales to life. Through it all, our team could research, try new techniques, and traverse unfamiliar territories in storytelling.
A Very Special Delivery
For the last 20 years, FedEx has been delivering the Lombardi Trophy to the Super Bowl.
FedEx and BBDO wanted to celebrate this long-running NFL partnership by creating a dynamic experience for the MSG Sphere in Las Vegas that illustrates FedEx's vast and significant logistical network.
Each stanza of the experience illustrates a different aspect of FedEx’s logistics: air and ground shipping, distribution, and hand delivery.
An icon identifies the Lombardi trophy's location during each section until it's finally hand-delivered to the door of the Super Bowl.
BUCK
Executive Creative Director
Kevin Walker
Creative Directors
Fernando Bittar
Janice Ahn
Executive Producer
Justin Harris
Producer
Alex DeSanto
Associate Producer
Flo Fusco
Global Head of 3D
Doug Wilkinson
Head of 3D / Look of Picture Supervisor
Alex Dingfelder
3D Supervisor
Arvid Volz
3D Lead
Kien Hoang
3D Animation Supervisors
Peter DeSalvo
Remi Comtois
Previs Supervisor
Alejandra Alvarez
2D Animation Director
Nick Petley
Senior Art Director
Jigyu Yoon
Post Production Supervisor
Jose Fuentes
Storyboard
Rodney Lambright
Stephen Loveluck
Tristyn Pease
Design/Concept Art
Arron Ingold
Beatriz Mayumi
Chelsea Lee
Conor Smith
Dan Muangprasert
Fernando Utreras
Jigyu Yoon
Jong Lee
Marcus Collins
Mindy Park
Nathan Hernandez
Stan Chan
3D Modeling & Texturing
Alfonso Petersen
Anita Kang
Arvid Volz
Ash Samet
Fabio Wasques
Filipe Machado
James Schauf
Manon Sailly
Rigging Supervisor
Ernesto Ruiz Velasco
Rigging
Hernan Ares
Juan Carlos Barraza Mendoza
Nico Sanghrajka
Regina Cicone
Lighting TD
Jens Lindgren
Lighting & Compositing
Alex Dingfelder
Beatrice Viguier
Carlos Moran Villanueva
Chloe Tu
Daniel Pernikoff
Jiawen Liang
Kien Hoang
Rui Huang
Tina Chao
3D Animation Lead
Hillary McCarthy
3D Animation
Alejandra Alvarez
Daniel Huertas Bustamante
Ida Zhu
Kaine Simmonds
Katherine Guggenberger
Pierre Marine
Valerie Lim
FX Artists
Adam Webber
Carlos Moran Villanueva
Jacky Jackson
2D Animation Lead
Lauren Tom
Cel Animation
Junyi Xiao
Shelby Chan
Stephen Loveluck
AE Animation
Maria Eugenia Franco
Nick Brown
Nick Petley
Ryoko Kondo
Zac Miller
Senior Editor
Billy Kostka
Post Production Support
Cameron Kelly
Talia Mazzarella
Colorist
Jeremy Stuart
Additional Previs and 3D Animation
Studio
Agora Studio
Project Manager
Agustina Rossito
Executive Producer
Nicolas-Alexandre Noel
Live Action
Live Action Production Manager
Elizabeth Abrams
Director
Fernando Bittar
Executive Producer, On-Set Coverage
Kim Stephens
Head of Production - Live Action
Trish Rigby
Line Producer
Brian Bennhoff
BUCK
Group Creative Director
Michelle Higa Fox
Executive Producer
Ryan McGrath
Creative Director
Dan Gregoras
Producer
Greg Heffron
Production Coordinator
Olivia Grady
Post Production Supervisor
Jose Fuentes
Storyboards Artists
Syd Fini
Trystan Pease
William Rosado
Concept Artist
Jack Usephot
Designers
James Levy
Conor Smith
Alex Kiesling
Editors
Talia Mazzarella
Loren Christiansen
Colorist
Jose Fuentes
Clean-up
Marc Steinberg
Animation Studio
CG Studio
Light VFX
Executive Producer
Guillaume Raffi
Creative Direction
Antoine Moulineau