Apeel
2021
What if a strawberry lasted as long as a lemon? Woah. That would be magical, right? That’s, more or less, what the folks at Apeel are doing. Using nature on nature to increase resiliency, so that our fruits and veggies have a longer shelf life. Great for the planet and fresher for you.
![](https://cdn.sanity.io/images/uk7b627p/production/50ac9cc69cd768680a755ce9bedcc9f1d9b410d9-2048x1280.png?w=600&q=95&auto=format)
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Science + Nature
The pillars of the Apeel company became the foundation of our designs. They wanted a spot that felt, equal parts, science and nature. The hand-drawn line gave us that organic, human touch while the considered compositions and geometric shapes spoke to science. We used a bowl of fruit as the testing ground when developing the style.
![](https://cdn.sanity.io/images/uk7b627p/production/2ca24cc06dc84a94afd6c373a44bbbc64b2a6c82-2028x1268.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/ff8073550a3e5da25aa91bf4e8c899f638218780-2246x1404.png?w=600&q=95&auto=format)
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![](https://cdn.sanity.io/images/uk7b627p/production/9be94c96a8f008309e10798eb60b5c78404e2a34-2048x1280.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/6208b5523859964e52e7f217dd842a479eee4990-2048x1280.png?w=600&q=95&auto=format)
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Credits
Coming soon!