A love letter to the creative suite we’ve spent the majority of our adult lives using with almost religious adherence. Adobe is near and dear to the hearts of artists and designers everywhere. So when Adobe asked if we wanted to make a celebratory video for their Adobe MAX 2019 conference we immediately said, “Can you fix the magnetic lasso tool?” jk -- we said “YES!”
Working in partnership with Goodby Silverstein & Partners, we curated artwork from the famous and the unknown, from artists around the globe and from all corners of the internet, into this fast-paced, editorial symphony meticulously choreographed to Willy Wonka’s “Pure Imagination”. The challenge (and the joy) was coming up with inventive transitions that would surprise and delight the audience on this sumptuous, magical journey.
Adobe MAX 2019
This film played before CEO Shantanu Narayen’s keynote address, went on to play in movie theaters, and was eventually chosen to air just before the announcement of Best Picture at the Oscars.
“If you can connect the dots between what you see today and where you want to go, then the goal is probably not ambitious or aspirational enough.”
— Adobe CEO Shantanu Narayen
Daniel Hyo Kim
Hyung Soon Joo
Associate Creative Director
Executive Creative Director